Be Visible to Customers at All TimesStatistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your restaurant, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
Create a Direct Marketing ChannelApps serve many functions: they can provide general info, menus, booking forms, loyalty, social media, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including specials menu and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your specials, events and promotions whenever it makes sense.
Provide Value to Your CustomersTalking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.
Build Brand and RecognitionA mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:
Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to come into your restaurant or tell friends about it. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.